Scratch Middle East Blog

Nail Tales – 007 & OPI

Loretta-Walker-Bond-3-e1415613856785  Loretta-Walker-Bond-1-e1415613901223

Scratch reveals amusing nail tales from the working ​lives of techs across the globe. Here, OPI educator Loretta Walker reveals her dalliance with Hollywood stars…

“My most memorable tekking gig was working on the James Bond ​movie, Skyfall for OPI."

“I traveled down to Pinewood Studios in Buckinghamshire, UK ​and ​worked​ on the actors and extras using OPI products. It was the most amazing experience; on​c​e the team and I had worked on the nails in the dressing room, we were then called to set and got to see a slice of the action! I actually filed nails on the set of the casino scene."

“The local newspaper did a story and called me ‘The Bond ​Girl of Wollaston!"

Enjoy life at Vair Spa

Vair Spa is helping guests find peace with a menu of Enjoy Life Experiences. The award-winning wellness spa in Italy is the ideal destination for a relaxing spa break, particularly for those looking to getaway this Valentines Day. The spa’s soul therapists tailor a programme to work on a guest’s emotional state to restore and…
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Win a trip to Paris with Pari Gallery

Win a trip to Paris with Pari Gallery

Luxury retailer, Pari Gallery, is gifting one lucky customer two tickets to Paris, France, just in time for Valentines Day. Customers can be in with a chance of winning this exciting trip when they shop for QR 500 or more at its stores across Qatar from the 1 to the 15 of February, 2015. You could be saying au revoir to Qatar and bonjour to Paris in no time…

BROWS & BEAUTY with Nilam Holmes Patel: Part 6

In the world of beauty, it’s so important to stay one-step ahead. Trends change at a rapid rate and it’s important to keep your services and offerings fresh and up-to-date to keep clients interested and eager to come back for their next appointment. With fashion going from runway to high street faster than ever before,…
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The Face Shop does feet!

Whether you’re on your feet constantly or used to having them up, everyone needs to be mindful of taking care of their soles and toes. That’s where The Face Shop’s Smile Foot and Heel Cream can help. Refresh and revive feet with the luscious Face Shop formula that has a fresh apple and mint scent…
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by Helena Biggs

W ith a spring in my step i went to London to meet up with top UK tech Jenni Draper for a mani cure and a catch up.

I located The Edition Hotel where essie ambassador, Jenni, was hosting a

' trends day '  for press to showcase the nail looks we can anticipate for the spring/summer 20 15 season.

Revealing that essie was used on models in a whopping 28 shows across New York, Paris and London Fashion Weeks, Jenni showed me the most iconic looks; from muted pinks at Lanvin to matte finishes at DKNY and touches of sparkle at Whistles.

I was surprised at the increasing amount of bold color creeping onto nails at Fashion Weeks, as bold blue, creamy coral and the appropriately named essie A-List, a vibrant red, all made a statement at shows across the SS15 season. One look that really caught my eye though was the oh-so pretty nails for Costello Tagliapietra at New York Fashion Week. To complement the gr

a y and olive collection, essie techs used two coats of Bikini So Teeny followed by one coat of Limo-scene to create a delicate bluey-lilac shade. I couldn’t resist opting for a mani in Bikini So Teeny myself, and Jenni spruced up my nails with a perfect essie polish finish. Now, my nails are oh-so ahead of the game!

To get your hands on essie follow on Facebook & Instagram essiemiddleeast

Get that golden glow

Get that golden glow

Revitalise your glow with St Tropez tanning products. Not only are they available in a professional spray tan formula for salons, St Tropez has a extensive retail line ideal for a healthy wash of bronze between salon appointments, or a deep golden glow.

With a global reputation, the brand claims that one St Tropez tan is performed every minute and one product sold every 15 seconds somewhere in the world. The brand puts a focus on producing products that work with a variety of skin tones and are committed to innovating new formulas that work with a different lifestyles and needs - from gradual tan products to finishing oils and gift packs.

A favourite brand backstage at Fashion Week and with beauty editors worldwide, the St Tropez name is synonymous with luxury, fashion and innovation in the tanning market.

St Tropez UAE +971 5 0652 9610

BROWS & BEAUTY with Nilam Holmes Patel: Part 5

Whether you work in-salon, freelance or mobile, you know that your clients come to you for the fantastic service and brilliant results you provide. But you may be missing out on potential opportunities if you don’t offer your clients complementary products to purchase while they are at their appointment. Adding a retail range to your…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 4


On the most special day of their lives, brides-to-be, and more often than not, the whole bridal party, are looking to find someone who can make them look and feel their best on the big day. Even clients who have never had a professional manicure or pedicure will visit you for your expertise, so being able to offer additional products and services can be a huge bonus to help grow your client base and increase your revenue. Brow and make-up services should form an important part of every salon’s professional bridal menu; brides are looking for more than just a quick beauty fix, they want a longer lasting, professional finish as well as a thorough pampering on their big day. Therefore think about adding these additional services to your offering now to ensure you are in prime position for spring - when wedding fever really takes over.

To provide a truly all-inclusive service, I recommend that brides-to-be make their first appointment around six months in advance of the wedding. This will allow you to establish a skincare, brow and treatment plan for the big day and resolve any current beauty issues to ensure plain sailing on the day of the wedding. Always take into account the location of the wedding – is it at home or overseas? Then work back from that date to create a bespoke HD Brows treatment plan for each and every bride-to-be, this way they can be organised and look their best on the day. I always advise brides not to do anything other than their hair and make-up on the day itself and my top tip is to have their HD Brows done four days before the day, to ensure they look picture perfect. We are seeing a trend for fuller, softer brows at the moment, however I wouldn’t advise any bride to do anything too trend-led or obscure on their wedding day; they need to look like the best version of themself rather than looking back at the pictures in 30 years time and regretting something.

Training in make-up and providing makeover services to clients can really strengthen your offerings and make the most of your creative skills, as well as allowing you to provide a more rounded experience for your brides-to-be, bringing them a one-stop shop of treatments tailored totally to their needs. The Make up by HD Brows range –an 80-strong capsule collection launched in spring 2014 – is waterproof, which is perfect for what is often such an emotional day, especially during the vows. The range was used on the celebrities involved in the second series of ITV’s Splash and their make-up stayed perfect, even when they were coming in and out of the pool, which is testament to the staying power of the range. Offering the full retail collection of products also means that salons can become more of a one-stop shop, offering everything a bride needs, in terms of brows and make-up. It enhances a salon’s offerings allowing a more tailored approach to a bride’s needs.

Alongside this, overseas weddings are becoming increasingly popular and by offering make-up, salons can fully cater to a bride who will be doing her own make up, offering a ‘how to’ tutorial on the best way for them to create their wedding day look. It also gives stylists the opportunity to offer makeover services in their salons, adding to the overall bridal beauty experience.

Hen party guests are always looking for perfect pampering treats and offering HD Brows and make-up services ensures clients can enjoy a quick, premium beauty fix as part of a bigger party package.

Adding eyebrow and make-up services to your bridal nail offerings will allow you to really reap the rewards of this profitable market, and the resulting word of mouth is a great form of PR. If you offer the right products and services, you need to know your products, communicate them to clients, and have testimonials from happy brides, you will have brides-to-be flocking to your salon to ensure they look their best on the big day.

BROWS & BEAUTY with Nilam Holmes Patel: Part 3

The beauty industry is continually evolving, so to keep up, it’s vital to regularly update and refresh your skill set to stay one step ahead of the market and your competition, while consistently meeting your clients’ needs. Education is something that is very close to my heart. When I first started HD Brows in 2008,…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 2

There’s no denying that the trend for perfectly groomed brows has really taken off, with eyebrows being the talk of the beauty world for the last few years. HD Brows has played a massive part in this and it has always been my mission to stay ahead of the trends and make sure we lead…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 1

A big hello to all of you reading the Scratch blog, which I’m a huge fan of. I’m Nilam Holmes-Patel, CEO and Founder of HD Brows, and I am delighted to announce that over the coming months, I will be sharing my expertise, news and views in a series of exclusive blog posts. An American…
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