Recent Posts by scratchme

Introducing Be Bar – Dubai’s first LA-style Blow Dry Bar

Be Bar is Dubai’s first LA-style Blow Dry Bar located in Umm Suqeim 1, on Jumeirah Beach Road next to the Hamptons Café. Founded by Andrea Lindeyer and Lindsey Fournie, these two mompreneurs opened Be Bar on the premise of specialising in a number of styling services and performing them exceptionally well. The salon offers…
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Set within the famed Peacock Alley, a signature lounge found in all Waldorf Astoria hotels, this unique boutique fair will enable loved up couples to enjoy quality time discussing their upcoming nuptials with industry experts. Each alcove within Peacock Alley will be transformed into a ‘wedding chapter’ allowing visitors to discuss each and every aspect…
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Revealed: Waxing is the Most Peer-to-Peer Recommended Beauty Treatment

It has been revealed that people are most likely to recommend a beauty therapist after receiving a wax over any other treatment. Hair styling, massages and eyebrow grooming (e.g. threading, waxing etc) were the next most popular treatments for the public to recommend to their peers. Furthermore, the survey found that 68% of people are…
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BRIDE DUBAI’s BRIDAL AND BEAUTY THEATRE WELCOMES Celebrity Make-Up Artist Daniel Bauer and an exciting line up of inspiring regional personalities

The BRIDE show Dubai is thrilled to announce an exciting line up to the brand new feature Bridal and Beauty Theatre this year which will be running from the 25-28 March at the Dubai International Exhibition Centre. This year BRIDE is thrilled to welcome internationally renowned celebrity hair and make-up artist, Daniel Bauer, whose signature looks are regularly…
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Hollywood waves and nude nails: the key trends from the Oscars 2015

Hollywood waves and low side buns paired with nude nails were the stand out trends from this year’s Oscars, according to a haircare and beauty expert.

Laura Meredith, haircare expert and beauty blogger from has revealed how you can recreate these glamorous looks from your own home.

It was plain to see that subtle, nude nails were all the rage on the red carpet this year with stars like Margot Robbie toning down her bold lips with neat, nude nails.

Laura’s top tips to get nude nails right for you include finding the right shade for your skin tone.

ZP783_ANA_HANDSHOT 1_CMYKShe advises, “Finding a nude nail colour is a bit like finding your foundation shade, it wants to match the rest of your complexion in order to look crisp and clean.
“Look at the color of your nail bed, the tones that are there should match the tones in your nude nail polish. Try holding up your foundation bottle to your nail polish to compare shades.
“Nude nails look best on short, squared off nails that are well maintained, so make sure they are in tip top shape before you start applying the polish.”

In order to match your hairstyle with these neutral nails then you need to keep your hair simple yet elegant for true Oscars glamour.

This year, one hairstyle that001 cropped up regularly was Hollywood waves. Stars like Keira Knightley, America Ferrera, Chrissy Teigen and Carmen Ejogo all took inspiration from the glamorous 40’s this year.

“The great thing about this style is that it can work on almost any hair length,” reveals Laura. “The 003trick to getting really structured waves is to carefully section your hair and make sure the waves are even. If you’re going for a more undone look, try curling your hair in alternating directions towards and away from your face for each curl.
“If your hair goes into tight ringlets when using a curling wand, brush through your hair with your fingers to relax the waves.
“My favorite way of wearing this look is with a deep parting and swept all over to one side.”

If you’d like a step-by-step tutorial on how to get these waves, then see’s guide.

Another popular hairstyle this year was the classic updo with a twist, with many of the nominees sporting low side buns.

“This is another really versatile style, you can either make it romantically messy with escaping tendrils like Zoe Saldana or sleeked back and elegant like Sienna Miller,” says Laura.
“This look is much more achievable than you’d think and doesn’t require a great deal of products. If you’re putting your bun to the side then make sure it’s on the same side as your parting or direction of your fringe.”

Artistic Nail Design Rock Hard Tour 2, 2015

Alex Fox, editor, Scratch Middle East magazine attended the  training session held at the Mercure Hotel, Dubai. Headed by world champion tech and international educator, Alisha Rimando Botero, the event was held over two days before moving for a further two days in Abu Dhabi. A host of nail professionals from the two Emirates were…
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Women keep quiet over wearing hair extensions

Hair extensions

New research by Hair Development reveals that one third of women regularly wear hair extensions, with 90% of those keeping it a secret from their friends and family. Inspired by celebrities including Kim Kardashian, long locks remain in fashion, with over 34% of women regularly incorporating hair extensions into their beauty regimes. However, 87% of women remain tight-lipped over their extensions.

“For the most part, women aren’t intentionally keeping their hair extensions a secret. The craftsmanship nowadays is so good and with a huge range of natural looking textures and colours and utterly discreet application systems, it’s impossible for most people to tell,” says Mark Burns, managing director of Hair Development. “If it never comes up in conversation, people assume the hair is natural and hair extension wearers go undetected. It’s a really wonderful feeling for the wearer to know that their look appears authentic and is not questioned. Nobody wants obvious extensions – everyone is hankering for that genuine, natural and healthy look.”

Mark adds, “Extensions used to be seen as something that only celebrities could indulge in but nowadays they are part of the mainstream. There truly is something for everyone whether they are looking for longer locks, thicker tresses or just to experiment with style and colour. There’s no better way to transform your look and attitude than to incorporate extensions into your beauty. strategy and whether you want to shout it from the rooftops or keep quiet about it, nobody will know that you are wearing extensions.”

Lust-worthy lacquer from Ciaté


Lust-worthy lacquer from Ciaté

With Valentines Day fast approaching, Ciaté highlights three sweet products to swoon over just in time for the most romantic day of the year. Choose the ruby red glitter, Love Letter, or girly pink shade, Kiss Chase, and finish nails with an application of Love Me Oil, which smells of sweet cranberry and soothes dry cuticles. Nails will not only look irresistible, they’ll smell fruity and fresh too. Ciaté is available from Beauty Solutions Trading.

Beauty Solutions +971 4 3746970 / +971 4 3746950

Treat yourself to a Bio Sculpture Gel manicure

Bio Sculpture Gel believes loving oneself if essential, which is why it insists you treat yourself to a Bio Sculpture Gel manicure this month. Boasting a range of passionate pinks and desirable reds, wear an irresistible manicure in the long lasting gel formula that has a wide variety of pretty shades just in time for…
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Nail Tales – 007 & OPI

Loretta-Walker-Bond-3-e1415613856785  Loretta-Walker-Bond-1-e1415613901223

Scratch reveals amusing nail tales from the working ​lives of techs across the globe. Here, OPI educator Loretta Walker reveals her dalliance with Hollywood stars…

“My most memorable tekking gig was working on the James Bond ​movie, Skyfall for OPI."

“I traveled down to Pinewood Studios in Buckinghamshire, UK ​and ​worked​ on the actors and extras using OPI products. It was the most amazing experience; on​c​e the team and I had worked on the nails in the dressing room, we were then called to set and got to see a slice of the action! I actually filed nails on the set of the casino scene."

“The local newspaper did a story and called me ‘The Bond ​Girl of Wollaston!"

Enjoy life at Vair Spa

Vair Spa is helping guests find peace with a menu of Enjoy Life Experiences. The award-winning wellness spa in Italy is the ideal destination for a relaxing spa break, particularly for those looking to getaway this Valentines Day. The spa’s soul therapists tailor a programme to work on a guest’s emotional state to restore and…
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