Monthly Archives: December 2015

Nails get Nude this season

What makes EPIX flexible color better for your nails? Well, this long-wearing polish formula with smudge-fixing technology is surely one of a kind. It dries faster, lasts longer, is easily applied with its new custom 600 Bristle Count Brush technology and Gripper Cap™, it’s a hybrid formula that doesn’t t need a UV or LED lamp and finally, it still delivers the high shine-finish that you expect. Don't miss out on having gorgeous natural looking nails with this quick application new era of nail polish. It’s evolution in bottle of color.


3204 Annual Carlton Awards in Qatar to celebrate its beauty students

Qatar International Beauty Academy (Tajmeel) graduates of ITEC & CIBTAC Beauty & Body Electrical Machines 2014 - 2015, attended the Carlton Awards Ceremony. The awards welcomed Mr Charlie-Claude Barbagelata and Mrs Angela Barbagelata–Carlton MD, honorable guests visiting from the UK, who presented diplomas and three special awards to individuals chosen according to their overall achievement and commitment.


Carlton Professional’s electrotherapy equipment and salon furniture are one of the oldest and most respected names in the beauty industry. Previous winner of the Professional Beauty 2008 award for Best Beauty/Spa Equipment Supplier, the company has been established for over 65 years and has specialized in manufacturing electrical beauty equipment for the last 40 years.
Tajmeel Academy is proud to be associated with Carlton, a key supplier of the academy’s beauty equipment, which enables it to train international students in the highest standards required by the international spa and beauty industry accreditation boards.
Tajmeel has recently acquired the Derma3scope Carlton Machine, which broadens the range of teaching and training resources and enhances the students’ knowledge and practice.
Carlton awards and diplomas are considered highly prestigious as addition to beauty graduate’s portfolios and CVs.

Lips get red & luscious for the party season with Provoc

The biggest Holiday season draws us to be bold and expressive of our joy and love. These three fabulous semi-permanent gel lip filler pencils in red from Provoc will heat up the moment and give you those sexy scarlet lips and will definitely complete your look. It’s bold, it’s beautiful – it’s dangerous!
Available in salons across the region or get in touch with Sawaya International.


The latest Scratch Middle East magazine coming to your computer soon…

The 11th edition of Scratch Middle East magazine is out next week. The January/February issue offers a wealth of ideas to take you into the New Year. Pastel bright nail colors, coppers, beige and orange shades inspire, Valentines nail art ideas appeal, read nail style predictions for the coming year, look inside a series of salons with their own unique style and persona, and discover the latest and new professional brands being introduced to the region through new beauty suppliers. There’s so much going on… the digital issue will be available in a few days…


HOLIDAY SALE – Stock up on your salon essentials with OW Trading


OW Trading offers exciting promotions for this holiday season for salons across the region. Any salons stocking up on Dadi’ Oil, the Lumos Top & Base Coat system, Misa nail polishes and Cinnatize, the 3-in-1 sanitizer, cleanser & nail polish remover, will receive a 15% discount on the days leading up to and moving into the New Year.
Orders must be placed between December 20 and 31st January 2016.


Outbacks Organics waxing system now available in the Gulf

Designed to make waxing a first class experience from start to finish, Outback Gold is tough on hair but gentle on skin, super-easy to use and now available from Gateway Middle East in Dubai.
With no need for fiddly figure-of-eight patterns, this buttery soft peelable wax is applied in the direction of hair growth and removed against, the same as strip wax.


Spread in thin, single layers and peeled off by hand, Outback Gold eliminates the need for paper or cloth strips and uses up to 60% less product compared to traditional hot wax, making it incredibly economical.
In addition, a rapid drying time of less than 30 seconds means quicker treatments and better profits for busy therapists, without sacrificing results.
Outback Gold delivers a superior finish with one wax for all body areas and all hair types - from coarse, strongly rooted hair to fine, downy hair - and enables removal of even the shortest and most stubborn of hairs with comfort and ease.
When coupled with the Outback Organics range of pre and post-waxing skincare products, hair removal becomes a truly luxurious beauty treatment that will keep clients coming back for more.


Zoya 2015 Holiday Gift Sets for a stunning gift idea this season

Three polishes and a lipstick are the essence of these stunning Zoya gift sets. And with five to choose from, there’s a shade for every style of woman.

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The Red Quad Kit includes mini bottles of Carmen, Alix and Elisa with never before seen lipstick shade Frankie.
The Berry Quad Kit includes mini bottles of Riley, Dakota and Sarah with never before seen lipstick shade Georgia.

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The Plum Lips & Tips Quad Set includes mini bottles of Toni, Stacy and Jem with never before seen lipstick shade Maxwel.

The Rose Lips & Tips Quad Set includes mini bottles of Brigitte, Aubrey and Madeline with never before seen lipstick shade Paisley.

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The Nude Lips & Tips Quad Set includes mini bottles of Avery, Chantal & Rue with never before seen lipstick shade Cameron! Choose from five different sets packaged in a stylish black, window box.

RRP for each gift set is AED 98. Available at leading luxury salons nationwide

Zoya Nail Polishes are exclusively distributed in the UAE and Middle East region by Beautylicious, a company dedicated to sourcing unique brands from around the world to the Middle East. Zoya products are from the USA.

Provoc Lashes & Makeup: Get what you want & look fabulous this season

In an era of delicacy and boldness, beauty has reached new heights and it’s left little room for distinction but, not for us at Sawaya!
Provoc, just like its name, stimulates what exists and magnifies your greatest assets. It's natural looking intense lashes and high quality wide range of semi-permanent gel eye pencils exquisitely give the face a look you weren't quite expecting and thus, you’ll love it!

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Provoc Artificial Lashes
Professional make-up artists will love these delicate lashes! They range from very fine for completely natural looks to dark variations for incredibly dramatic looks. The great thing about these products is that they can be placed on top of the lashes to provide a really clean finish that is tightly tucked under the lid; this results in an invisible appearance that makes all the difference.