Monthly Archives: May 2015


Tweezermate Mirror copy

The ultimate in magnification is the new and improved Tweezermate 10x Lighted Mirror. It now comes lighted to brighten up your tweezing routine, catching the fine hairs that are often overlooked.
The powerful, compact magnifying mirror from Tweezerman is great for tweezing, make-up application and contact lens insertion. The 10x-magnifying mirror is clear from edge to edge with no distortion.
Jo Morton from Tweezerman, says “Now lighted for optimum clarity, The Tweezermate10x Lighted Mirror
is perfect for tweezing in areas with dull lighting, no longer allowing
stray hairs to go unnoticed. Perfect for home and travel, the
suction cups on the back of the mirror attach to any smooth surface, making it not only portable but practical as well.”
The mirror is priced at AED 90 and available throughout the GCC in Harvey Nichols, Bloomingdales, Areej, Boots, Virgin Megastore, Salam Studio and stores, Tavola stores and Zwilling J.A. Henckels.



This Spring/Summer, L’Oréal Professionnel found inspiration for its ‘It Looks’ at summer music festivals. This season, the fashion feel for hair is distinctly 70s, with a revamped code for today’s modern spirit, blending freedom of expression with a celebration of all things summer.


L’Oréal Professionnel’s It Look for Spring/Summer 2015 is the Shag layers haircut. The shag layers cut is invading the catwalks and embodying the Brit pop vibe, as seen on British model Eddie Campbell with her very recognizable hairstyle. It can be interpreted in a variety of ways, ranging from grungy, messy, dusty and long to the traditional 70s look. Celebrities and models have all been spotted recently sporting this distinctive cut, with its interesting look.

‘It Looks’ Spring/Summer 2015 reports that a key color trend to wear with the shag layer cut will be red, as seen on Rihanna. For the Red Shag Layers look, inspired by the audacity of international stars such as Katy Perry and Vanessa Hudgens, L’Oréal Professionnel recommends four-six to strands of vibrant carmine red highlights, which contrast with the depth of a darker base. These flamboyant highlights were made with INOA Carmilane, a patent formula with professional dosing that provides an intense and lasting red. It’s the only red that doesn’t fade!
Another major trend for Spring/ Summer 2015 is grown-out blonde, as seen on beauty influencers Khloe Kardashian and Ashley Olsen. To achieve the look, the Blond Shag Layers, L’Oréal Professionnel recommends on lengths and hair ends the new Majirel High Lift. Freedom of style and expression sum up the attitudes towards hair this Spring/Summer. It’s all about playing with your style and being free to be yourself!


On the Momentum Beauty stand at BeautyWorld Middle East next week see the launch of the CND XPRESS5 Shellac Topcoat and the New CND LED LAMP - Hall 1, Booth IE12.
Visit the stand to check out these new CND launches and avail great and special offers and deals on the spot.

www.momentumbeauty.comCND lamp & xpress coats copy



See a wide selection of professional nail, hair, beauty, spa and personal care products as well as fragrances.
Demos from international experts will fly into Dubai next week to showcase new products and techniques.

For nail fanatics the 7th Nail It by OPI & Nazih Group nail competition will be held over the 3 days, while Face It by Grimas ME for make-up artists will be held in Hall 7.
See you at the Dubai International Convention & Exhibition Centre.

Boruzz Collection Elevates Pure Oudh to a Luxurious Art

Boruzz Oudh Collection copy

Rasasi Perfumes, a UAE perfume brand, has launched ‘Boruzz,’ a new Oudh collection designed to be a signature of the progressive and modern Khaleeji identity. Meaning ‘elevated’ or ‘of high stature’ in Arabic, each of the five fragrances under Boruzz represents an enthralling journey that raises the ritual of oudh to a luxurious art, the scents specially crafted for today’s connoisseurs of pure oudh.
Developed in collaboration with some of the most famous scent houses in Europe, the Boruzz line blends together the richest oudh sourced from the most renowned oudh centers in the world; India, Malaysia and Indonesia, the famed mystique of Oriental fragrances and the sophistication of the west bringing together the best of both worlds. The fascinating confluence reflects the rich heritage of the region and the identity of today’s Khaleejis as a dynamic people from highly progressive nations who are keen to make their mark.
“Boruzz is a product for today’s connoisseurs of pure oudh who seek a rich interplay between tradition and modernity, Oriental opulence of pure oudh and Occidental sophistication. Our audience already has a taste for pure oudh and the Boruzz line seeks to elevate this experience with five fragrances that are characteristically unique and different from each other. Each fragrance bears a signature of elevation, sophistication and craftsmanship,” says Mr. Anis Kalsekar, director, R&D Rasasi Oriental Perfumes.
“Boruzz has been developed for young Khaleejis, who are proud of their Arabic heritage, yet highly progressive, ambitious and global in spirit and ambition. We are talking to a successful and suave generation of men and women who are blazing exceptional professional and entrepreneurial trails and wish to celebrate the Arabic and global influences that have shaped their unique personalities and perspectives. Boruzz is a celestial ode to these confluences, an extension of self and an expression of individuality,” he adds.
The Boruzz line fuses base elements of oudh and musk with an intoxicating blend of floral, leather and citrus inflections. The warm Eastern colors of gold harmonise with the linear Occidental lines of the hand-polished bottle to reflect modernity. The gleaming gold slant is symbolic of the unique success trajectory of the GCC nations. When opened, the packaging unveils a modern-day story of oudh in its enduring mystique and glory.
Rooh Al Assam – The Soul of Assam: Inspired by a fragrant journey through ancient Assam, Rooh Al Assam intoxicates the senses. The scent of a thousand roses blowing on the breeze give way to the deep richness of leather, sandalwood and the most coveted Indian oudh.
Abeer Malaysia – Breeze of Malaysia: A decadent floral creation with distinctive notes of pepper, violet and nutmeg that embodies the true essence of the exotic east. The heart introduces rare and precious aromatics that lead to a dramatic elixir of the world’s finest Malaysian oudh, Indian oudh and patchouli.
Asrar Indonesia - Secret of Indonesia: An elegant blend of Mediterranean indulgence and precious Eastern aromas. The crisp freshness of sun-warmed Italian citrus leads to the dramatic woody tones of an Oriental forest at midnight, revealing the rich splendor of Indonesian oudh.
Jazeebiyat Musk Tabriz – Sparkle of Musk Tabriz: A fragrant masterpiece that leaves a remarkable impression on all who encounter it. This rich bouquet of Italian citrus and French cassis comes alive with a floral explosion, followed by sensual notes of musk, Madagascan vanilla and the finest Indian oudh.
Lamaat Musk Tabriz – Attraction of Musk Tabriz: A captivating fragrance as pure and enduring as a desert sunrise. This rich and potent blend of fruity accents and woody notes warmed by soft spices radiates with an unmistakable intensity.

Safe ’N’ Beautiful shows off Wudhu-friendly nail polishes

Safe’N’Beautiful’s wash off nail polishes have taken the world by storm, and have now arrived in the Middle East. The Wudhu-friendly nail polish collection is water-based, water-permeable and removable by rubbing nails with soap and water. The range has seen a surge in popularity, with many Muslim bloggers praising the polish on being not only…
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CND™ to unveil new products at Beautyworld Middle East

The hotly anticipated new releases from CND™ will be showcased at Beautyworld Middle East Dubai later this month. CND™ will be launching the XPRESS5- SHELLAC™ Top Coat and the New CND™ LED Lamp. Teamed together, the products promise a faster than ever service time along with high-performance wear.
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Macadamia Hair Line Nourishes Global Textures

It’s time to say goodbye to hair woes with the Macadamia Professional Care and Treatment Line. The line addresses all global textures, comprising three collections that work to infuse moisture into any hair type, regardless of origin, leaving your hair revitalised and full of life. Each product contains Macadamia’s exclusive Pro Oil Complex and Argan…
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Celebrate Princess Charlotte with Bio Sculpture Gel

We love any excuse to paint our nails pink, and what better reason than to herald the birth of Prince William and Kate Middleton’s daughter Princess Charlotte Elizabeth Diana? Bio Sculpture have got in on the act too, promoting their beautiful bundle of pink shades and turning them into a fit for a princess crown.…
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Nail phrases appear in’s A-Z of beauty’s beauty experts have compiled the ultimate A-Z of beauty terms , and there are a few we think you’ll be familiar with! The list aims to explain the latest trends and decode the fads, and nail related phrases appearing in the list include ‘feature nail’, described as ‘having a feature nail is a great…
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Whether you're jetting off on your holidays this year, or staying closer to home, it's imperative you keep up your daily intake of vitamins and supplements. Biovine Probiotics are here to help with this, having just launched in the UAE; there are three varieties on offer that will keep you healthy on your holidays. Travel…
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Fashion TV Café’s combination of fashion and food just got wholesome with the launch of the Detox Brunch Menu. The Detox Brunch is served every Saturday from 12pm until 5pm, offering guests a tantalising three-course meal, accompanied by a fresh detox juice. The detox juices range from the Berry Breakfast Antioxidant, comprising raspberries, frozen banana, ginger, flaxseeds, honey,…
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