New research by Hair Development reveals that one third of women regularly wear hair extensions, with 90% of those keeping it a secret from their friends and family. Inspired by celebrities including Kim Kardashian, long locks remain in fashion, with over 34% of women regularly incorporating hair extensions into their beauty regimes. However, 87% of women remain tight-lipped over their extensions.
“For the most part, women aren’t intentionally keeping their hair extensions a secret. The craftsmanship nowadays is so good and with a huge range of natural looking textures and colours and utterly discreet application systems, it’s impossible for most people to tell,” says Mark Burns, managing director of Hair Development. “If it never comes up in conversation, people assume the hair is natural and hair extension wearers go undetected. It’s a really wonderful feeling for the wearer to know that their look appears authentic and is not questioned. Nobody wants obvious extensions – everyone is hankering for that genuine, natural and healthy look.”
Mark adds, “Extensions used to be seen as something that only celebrities could indulge in but nowadays they are part of the mainstream. There truly is something for everyone whether they are looking for longer locks, thicker tresses or just to experiment with style and colour. There’s no better way to transform your look and attitude than to incorporate extensions into your beauty. strategy and whether you want to shout it from the rooftops or keep quiet about it, nobody will know that you are wearing extensions.”
Lust-worthy lacquer from Ciaté
With Valentines Day fast approaching, Ciaté highlights three sweet products to swoon over just in time for the most romantic day of the year. Choose the ruby red glitter, Love Letter, or girly pink shade, Kiss Chase, and finish nails with an application of Love Me Oil, which smells of sweet cranberry and soothes dry cuticles. Nails will not only look irresistible, they’ll smell fruity and fresh too. Ciaté is available from Beauty Solutions Trading.
Scratch reveals amusing nail tales from the working lives of techs across the globe. Here, OPI educator Loretta Walker reveals her dalliance with Hollywood stars…
“My most memorable tekking gig was working on the James Bond movie, Skyfall for OPI."
“I traveled down to Pinewood Studios in Buckinghamshire, UK and worked on the actors and extras using OPI products. It was the most amazing experience; once the team and I had worked on the nails in the dressing room, we were then called to set and got to see a slice of the action! I actually filed nails on the set of the casino scene."
“The local newspaper did a story and called me ‘The Bond Girl of Wollaston!"
Win a trip to Paris with Pari Gallery
Luxury retailer, Pari Gallery, is gifting one lucky customer two tickets to Paris, France, just in time for Valentines Day. Customers can be in with a chance of winning this exciting trip when they shop for QR 500 or more at its stores across Qatar from the 1 to the 15 of February, 2015. You could be saying au revoir to Qatar and bonjour to Paris in no time…
TOP TECH TALKS SS15 Nail COLORS & STYLING
by Helena Biggs
W ith a spring in my step i went to London to meet up with top UK tech Jenni Draper for a mani cure and a catch up.
I located The Edition Hotel where essie ambassador, Jenni, was hosting a
' trends day ' for press to showcase the nail looks we can anticipate for the spring/summer 20 15 season.
Revealing that essie was used on models in a whopping 28 shows across New York, Paris and London Fashion Weeks, Jenni showed me the most iconic looks; from muted pinks at Lanvin to matte finishes at DKNY and touches of sparkle at Whistles.
I was surprised at the increasing amount of bold color creeping onto nails at Fashion Weeks, as bold blue, creamy coral and the appropriately named essie A-List, a vibrant red, all made a statement at shows across the SS15 season. One look that really caught my eye though was the oh-so pretty nails for Costello Tagliapietra at New York Fashion Week. To complement the gr
a y and olive collection, essie techs used two coats of Bikini So Teeny followed by one coat of Limo-scene to create a delicate bluey-lilac shade. I couldn’t resist opting for a mani in Bikini So Teeny myself, and Jenni spruced up my nails with a perfect essie polish finish. Now, my nails are oh-so ahead of the game!
To get your hands on essie follow on Facebook & Instagram essiemiddleeast
Get that golden glow
Revitalise your glow with St Tropez tanning products. Not only are they available in a professional spray tan formula for salons, St Tropez has a extensive retail line ideal for a healthy wash of bronze between salon appointments, or a deep golden glow.
With a global reputation, the brand claims that one St Tropez tan is performed every minute and one product sold every 15 seconds somewhere in the world. The brand puts a focus on producing products that work with a variety of skin tones and are committed to innovating new formulas that work with a different lifestyles and needs - from gradual tan products to finishing oils and gift packs.
A favourite brand backstage at Fashion Week and with beauty editors worldwide, the St Tropez name is synonymous with luxury, fashion and innovation in the tanning market.
St Tropez UAE +971 5 0652 9610