Monthly Archives: January 2015

BROWS & BEAUTY with Nilam Holmes Patel: Part 5

Whether you work in-salon, freelance or mobile, you know that your clients come to you for the fantastic service and brilliant results you provide. But you may be missing out on potential opportunities if you don’t offer your clients complementary products to purchase while they are at their appointment. Adding a retail range to your…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 4


On the most special day of their lives, brides-to-be, and more often than not, the whole bridal party, are looking to find someone who can make them look and feel their best on the big day. Even clients who have never had a professional manicure or pedicure will visit you for your expertise, so being able to offer additional products and services can be a huge bonus to help grow your client base and increase your revenue. Brow and make-up services should form an important part of every salon’s professional bridal menu; brides are looking for more than just a quick beauty fix, they want a longer lasting, professional finish as well as a thorough pampering on their big day. Therefore think about adding these additional services to your offering now to ensure you are in prime position for spring - when wedding fever really takes over.

To provide a truly all-inclusive service, I recommend that brides-to-be make their first appointment around six months in advance of the wedding. This will allow you to establish a skincare, brow and treatment plan for the big day and resolve any current beauty issues to ensure plain sailing on the day of the wedding. Always take into account the location of the wedding – is it at home or overseas? Then work back from that date to create a bespoke HD Brows treatment plan for each and every bride-to-be, this way they can be organised and look their best on the day. I always advise brides not to do anything other than their hair and make-up on the day itself and my top tip is to have their HD Brows done four days before the day, to ensure they look picture perfect. We are seeing a trend for fuller, softer brows at the moment, however I wouldn’t advise any bride to do anything too trend-led or obscure on their wedding day; they need to look like the best version of themself rather than looking back at the pictures in 30 years time and regretting something.

Training in make-up and providing makeover services to clients can really strengthen your offerings and make the most of your creative skills, as well as allowing you to provide a more rounded experience for your brides-to-be, bringing them a one-stop shop of treatments tailored totally to their needs. The Make up by HD Brows range –an 80-strong capsule collection launched in spring 2014 – is waterproof, which is perfect for what is often such an emotional day, especially during the vows. The range was used on the celebrities involved in the second series of ITV’s Splash and their make-up stayed perfect, even when they were coming in and out of the pool, which is testament to the staying power of the range. Offering the full retail collection of products also means that salons can become more of a one-stop shop, offering everything a bride needs, in terms of brows and make-up. It enhances a salon’s offerings allowing a more tailored approach to a bride’s needs.

Alongside this, overseas weddings are becoming increasingly popular and by offering make-up, salons can fully cater to a bride who will be doing her own make up, offering a ‘how to’ tutorial on the best way for them to create their wedding day look. It also gives stylists the opportunity to offer makeover services in their salons, adding to the overall bridal beauty experience.

Hen party guests are always looking for perfect pampering treats and offering HD Brows and make-up services ensures clients can enjoy a quick, premium beauty fix as part of a bigger party package.

Adding eyebrow and make-up services to your bridal nail offerings will allow you to really reap the rewards of this profitable market, and the resulting word of mouth is a great form of PR. If you offer the right products and services, you need to know your products, communicate them to clients, and have testimonials from happy brides, you will have brides-to-be flocking to your salon to ensure they look their best on the big day.

BROWS & BEAUTY with Nilam Holmes Patel: Part 3

The beauty industry is continually evolving, so to keep up, it’s vital to regularly update and refresh your skill set to stay one step ahead of the market and your competition, while consistently meeting your clients’ needs. Education is something that is very close to my heart. When I first started HD Brows in 2008,…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 2

There’s no denying that the trend for perfectly groomed brows has really taken off, with eyebrows being the talk of the beauty world for the last few years. HD Brows has played a massive part in this and it has always been my mission to stay ahead of the trends and make sure we lead…
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BROWS & BEAUTY with Nilam Holmes Patel: Part 1

A big hello to all of you reading the Scratch blog, which I’m a huge fan of. I’m Nilam Holmes-Patel, CEO and Founder of HD Brows, and I am delighted to announce that over the coming months, I will be sharing my expertise, news and views in a series of exclusive blog posts. An American…
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